MTV Movie Awards

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2016 mtv movie awards

Voting & Co-viewing Experiences

Working closely with the UX Director, Product team, and the show's Producers, I helped execute on a set of designs for the 2016 MTV Movie Awards.

TYPE:
RESPONSIVE WEBSITE
Date:  
April 2016
Role:
SR. UX DESIGNER

Voting

Our main goals when designing the new voting experience was to decreased the time it took users to vote, seamlessly move users through the voting process, and drive new users to the page through shareable content.

CHALLENGE

Considering the concept of voting is a fairly evolved pattern it was hard to reinvent the wheel. In addition, the number of category was extremely high and seemed like a large task to ask the users to complete and then share their results to social.

PROCESS

First a UX workshop was held with Design, Product, and Production to ideate on how we'd entice users to vote. The Director of UX gathered the ideas and had our research team run tests to validate. Once the concepts were narrowed down, I started to building wires and prototypes to bring it to life.

RESULTS

While we didn't achieve all we set out to do, we did see a significant increase in votes overall and on average users voted in 11 out of 14 categories or 79%.

MOBILE WIREFRAMES & USER FLOW

Co-Viewing

The co-viewing experience was a digital companion experience to support the linear / live braodcast. Our main goals were to provide a viewing experience for people with TVs that wanted to multi-task and people without TVs that want to stay up-to-date on the live show.

CHALLENGE

With the live show not being streamed online, we needed to create an experience that helped users feel as involved as possible. Another challenge, was coming up with solutions for all the different devices, video players, and user's behaviors across devices.

SOLUTION

The final product was a "Couch Cam" experience, where users could stream multiple celebrities watching the live show. We also wanted to add an element of discovery for the users that didn't have TV, but wanted to keep up with the show. This was accomplished by creating a timeline that the producers currated in real time.

RESULTS

We built a fully responsive experience with 4 cams the user could switch between and also explore the timeline at the same time. I don't have numbers I can share publicly but the experience was an overall success when it came to functionality and executing on the user's cross-device needs.

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