May 2015 - July 2017
While I was at MTV I go the opportunity to work on events such as VMAs and MTV Movie Awards. The work I did impacted all phase of the events; voting (pre-show), online viewing (during show), and post show homepage (post show) experiences. The solutions we built for MTV were then applied to other brands in Viacom.
Working closely with the Director of Product Design, Product team, Producers of the show and Research team, I designed the 2016 MTV VMAs homepage experience for after the show was complete.
The co-viewing experience was a digital companion experience to support the linear / live braodcast. Our main goals were to provide a viewing experience for people with TVs that wanted to multi-task and people without TVs that want to stay up-to-date on the live show.
Our main goals when designing the new voting experience was to decreased the time it took users to vote, seamlessly move users through the voting process, and drive new users to the page through shareable content.
Considering the concept of voting is a fairly evolved pattern it was hard to reinvent the wheel. In addition, the number of category was extremely high and seemed like a large task to ask the users to complete and then share their results to social.
First a UX workshop was held with Design, Product, and Production to ideate on how we'd entice users to vote. We partnered with the research team validate the concepts. Once the concepts were narrowed down, I started to building wires and prototypes to bring it to life.
We saw a significant increase in votes, where on average users voted in 8.7 out of 10 categories. For the VMAs, votes were up by 12% and engagement on the page increased by 184%.