MTV / Viacom Events

Senior UX Designer

May 2015 - July 2017
While I was at MTV I go the opportunity to work on events such as VMAs and MTV Movie Awards. The work I did impacted all phase of the events;  voting (pre-show), online viewing (during show), and post show homepage (post show) experiences. The solutions we built for MTV were then applied to other brands in Viacom.

Case Study

Voting Experience

Our main goals when designing the new voting experience was to decreased the time it took users to vote, seamlessly move users through the voting process, and drive new users to the page through shareable content.

Challenge

Considering the concept of voting is a fairly evolved pattern it was hard to reinvent the wheel. In addition, the number of category was extremely high and seemed like a large task to ask the users to complete and then share their results to social.

Solution / Process

First a UX workshop was held with Design, Product, and Production to ideate on how we'd entice users to vote. We partnered with the research team validate the concepts. Once the concepts were narrowed down, I started to building wires and prototypes to bring it to life.

Result

We saw a significant increase in votes, where on average users voted in 8.7 out of 10 categories. For the VMAs, votes were up by 12% and engagement on the page increased by 184%.

Desktop Wireframes & User Flows
Mobile Wireframes & User Flows
CASE STUDY

Online Viewing Experience

The co-viewing experience was a digital companion experience to support the linear / live braodcast. Our main goals were to provide a viewing experience for people with TVs that wanted to multi-task and people without TVs that want to stay up-to-date on the live show.

Challenge

With the live show not being streamed online, we needed to create an experience that helped users feel as involved as possible. Another challenge, was coming up with solutions for all the different devices, video players, and user's behaviors across devices.

Solution

The final product was a "Couch Cam" experience, where users could stream multiple celebrities watching the live show. We also wanted to add an element of discovery for the users that didn't have TV, but wanted to keep up with the show. This was accomplished by creating a timeline that the producers currated in real time.

Result

We built a fully responsive experience with 4 cams the user could switch between and also explore the timeline at the same time. I don't have numbers I can share publicly but the experience was an overall success when it came to functionality and executing on the user's cross-device needs.

Post Show Responsive Prototype
Sketches
CASE STUDY

Post Show Experience

Working closely with the Director of Product Design, Product team, Producers of the show and Research team, I designed the 2016 MTV VMAs homepage experience for after the show was complete.

Challenge

One of the main challenges was that we had a fairly short deadline to reinvent the post show experience. Some ideas that Product and the show's Producers presented, while interesting, we not feasible with the amount of time we had to execute.

Solution

Ultimately I focused on what we knew users wanted to do and see after the show. We wanted to let users watch the show and see the winners, top moments, top video clips, and red carpet.

Result

The design launched and is now being used for other brand's (CMT, Logo, VH1, etc.) events as well as MTV.

Post Show Responsive Prototype
Sketches
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If you want learn more about me and my design journey, please check out my LinkedIn Profile.

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