MTV News

Senior UX Designer

May 2015 - July 2017
MTV News aims to transform news and information organization into a data-driven, audience-first, and adaptive player in the emerging media industry. Our product, reaches millions of millennial consumers across the Internet.

Case StuDy

Redesign & Recirculation

MTV News launched a redesign of the site in July 2016 and it was much more than just a facelift. We completely overhauling the UX, underlying technology, recommendation engines, etc. I was responsible for competitive analysis, A/B tests, ideation, prototyping, and multiple rounds of usability testing.

Challenge

We were tasked with redesigning the UX, UI and algorithm that powered the recommend content. In addition, we were asked to improve recirculation (the number of articles a user reads in a given session). At the start of the project users were coming to the site from Facebook, reading 1 or 2 articles, and quickly returning back to Facebook.

Solution

Working closely with the Director of Product Design, Research, and the Data Scientists, we tested a handful of concepts that focused on the experience after the article. We landed on using a grid of cards that allowed the user to quickly scan a bunch of articles and make a decision. We mixed in recent and trending stories into the grid since we knew those types of stories always preformed best.

Design Process Video
Responsive Article Wireframes
Article Card Exploration
User Journey / Flows

Sketches
Case Study

Podcasts

MTV produces a wide range of podcasts that we were tasked to integrate onto the site. Some of our top goals were to increase off-site subscriptions and on-site streams. From a UX persepctive I worked on the following; user storymapping and concept sketches, interactive prototypes, usability testing and concepting for A/B tests.

Challenge

MTV produces a number of podcast we were tasked with integrating into the site. Some of our goals were to increase discoverability, grow our subscriber audience and revenue, and have a dynamic way to include podcast content on the site.

Solution

We created a hub page to host all the podcasts and individual podcast pages where the user could listen to episodes directly on the site or subscribe to the podcast through Apple Podcast, Google Play Music, Stitcher, and Spotify.

Prototype Video
Podcast Player Wireframes
Design Critique Photos
User Flow Sketches
Story Mapping
View Next Project

Podcast Integration

MTV produces a wide range of podcasts that we were tasked to integrate onto the site. Some of our top goals were to increase off-site subscriptions and on-site streams. From a UX persepctive I worked on the following; user storymapping and concept sketches, interactive prototypes, usability testing and concepting for A/B tests.

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If you want learn more about me and my design journey, please check out my LinkedIn Profile.

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