Unified

Senior UX Designer

May 2015 - July 2017
Unified is an enterprise marketing technology company that delivers software and services to connect marketing data sets and optimize investments. Both internal and external clients leverage the Social Advertising Dashboard to create and manage their social campaigns. As the sole UX Designer of a 40+ technology team, I collaborated daily with other PMs, BAs, and Developers. My responsibilities vary from UX Research, UI / UX Design and overall UX strategy.

Podcast Integration

MTV produces a wide range of podcasts that we were tasked to integrate onto the site. Some of our top goals were to increase off-site subscriptions and on-site streams. From a UX persepctive I worked on the following; user storymapping and concept sketches, interactive prototypes, usability testing and concepting for A/B tests.

Case StudY

Social Advertising Dashboard

Both internal and external clients leverage the Social Advertising Dashboard to create and manage their social campaigns.

Challenge

My challenge was to take four existing interfaces (Facebook, Twitter, LinkedIn, and an internal pacing report) and marry them into one interface without removing functionality. I was also challenged with introducing a new optimization tool into the UI.

Solution

Gathering requirements and feedback from the internal stakeholders was a big part of this project. It helped me prioritize the content and build the hierarchy. Once I had my content strategy in place, I was able to chip away at what was visible at the different breakpoints.

Result

A responsive dashboard that at a glance, gives users the ability to see the overall health of a campaign, but also the flexibility to dive deeper into each line item and optimize as needed.

Process Video
High-Fidelity Desktop Design
High-Fidelity Mobile Designs
Low-Fidelity Desktop Wireframes
Low-Fidelity Mobile Wireframes
Users Journey / Flow Diagram
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If you want learn more about me and my design journey, please check out my LinkedIn Profile.

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