my work
My work spans a range of companies—from early-stage startups to major brands like Cash App, Twitter, and MTV. Below is a selection of projects I’ve worked on. Full case studies are available upon request.
Cash App
Starting my tenure in 2020 at Cash App as a Principal Designer, I engaged in various projects including scam detection and mitigation, Cash App Pay, and a custom Buy Now, Pay Later product. As time progressed, I transitioned into a managerial position as the lead for the Commerce Design team, overseeing a team of six designers focusing on strategic initiatives; Cash App Pay, Cash for Business, and integrations with Square Seller and AfterPay.
Merchant Profiles
At Block there were four different business units (Peer to Peer, Cash for Business, Square Sellers, and Afterpay merchants), that all needed to utilize the profiles as a surface area for their product needs. As the lead for the Commerce Design team, I managed a group of designers that created a flexible framework that served to guide and provide the building blocks needed to ensure a consistent profile across experiences.
Cash App Pay + GuidElines
Cash App Pay allows Cash App customers to pay merchants by scanning a simple QR code. Available for use with both In-Person and Online Merchants, this contactless payment method is fast, easy, and simple. I spent my first year at Cash App as the Product Designer for the Cash App Pay team. I provided the Design and Eng team with guidelines for how Cash App Pay was to be used, scaled, and how teams could partner with us.
CUstom Buy Now, Pay Later Feature
As part of the Cash App Pay team, I helped design a custom Buy Now, Pay Later for Square merchant that allowed customers to pay with Cash App and split their purchase into four interest-free payments.
Rent App
Rent App is a fast-paced startup in the property tech space, where I serve as Principal Product Designer. I lead design across a wide range of initiatives—from our core consumer app and web experiences that enable users to pay and split rent, to internal tools like customer support systems, to new product development such as our predictive renter screening solution. Working within this small, agile team ensures close cross-functional collaboration and allows me to make design decisions that have impact and drive consistency across entire product ecosystem.
Split Pay
In just three months, our team launched Split Pay, Rent App’s first revenue-generating product. Split Pay offers renters the flexibility to divide their rent into two more manageable payments each month for a small fee—while ensuring landlords receive full payment on time. I led design for this initiative, partnering closely with my manager and cross-functional collaborators in engineering and marketing to bring this offering to market quickly and thoughtfully.
Throughout my time at Twitter, I participated in multiple projects primarily centered in the Creation & Conversation team, and additionally provided input to the Identity & Verification team. Key projects included the development of Quote Tweet with media, revamping the self-serve verification tools, and crafting conversation nudges aimed at mitigating toxicity by alerting users during heated discussions.
Conversation
Nudge Explorations
There was too many toxic replies on the platform, causing participants to leave the conversation or regret what they said. We wanted to make Twitter a place where you could “openly discuss interests, breaking news, or events without facing backlash or regretting what was said or contributed”. Using ML and other heuristics, the Eng team made it possible to flag conversations with certain levels of toxicity. Meanwhile, I methodically explored different tactics and moments for intervention
Preemptive Nudge
We spent a lot of our efforts nudging users after they sent a toxic Tweet, but we wanted to take a more proactive approach to see if we could get users to take another action instead of engaging negatively on the platform. We tested concepts such as hiding replies, blocking, etc.
Edit Tweet
Following extensive testing with conversation nudges, we observed users swiftly deleting Tweets that appeared devoid of any toxicity. We speculated this behavior stemmed from typos or general creation errors. Consequently, I started conceptualizing potential approaches to implement the much-requested edit Tweet functionality.
Self Serve Verification
Self serve verification had been closed for years after bad actors were verified. The public was getting frustrated with the lack of transparency of verification and the team was manually reviewing all the requests. I was tasked with designing a new mobile friendly, frictionless experience for requesting verification on the platform.
Retweet With Media
My first project at Twitter involved designing an enhanced Retweet experience, enabling users to add photos, videos, and GIFs to their Retweets. While seemingly straightforward, the project presented numerous permutations and required thorough consideration of various surface areas. It served as an ideal opportunity to familiarize myself with the product.
Profile Redesign Explorations
As part of the Identity team, I was tasked with exploring how we could revamp the profiles to include pinned content, lists, and more.
